Simple Initiatives — LMH

Simple Initiatives

This series of advertisements provides educational information on climate change, information for reducing CO2 emissions, and or promoting simple ways in which everyone can change their daily routine to benefit the environment.

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This Project began with the above illustrations. My goal was to grab the viewers’ attention with powerful imagery, but coincidingly sustain a more positive than negative connotation with the imagery. In the beginning process, I struggled with finding the balance. It was difficult to not incorporate the flames to signify the rising temperature of the earth’s atmosphere. But as the project progressed I believe I found that balance.

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After making the five main illustrations I wanted to push the project further. My goal was to find a way to incorporate my illustrations in common living places, such as the bedroom. By putting the imagery of the planets morphed with nature, I wanted to make the viewer interested and ask questions on potential simple steps to be more environmentally friendly. Such as, turning off the lights to see the glow-in-the-dark effect. The bigger goal is to change the ideology of climate change from an overwhelming problem that no one has to answer to, into a problem that involves everyone and endorses people to ask themselves: what can I do to help? on a daily basis.